Hosting an in-house trade show for over 40 sponsoring companies that showcases 3 different technology solutions required quite the preparation. One of the beginning steps for the event’s success was creating the visual theme and branding that would carry across multiple platforms, a challenge answered through gathering inspiration, assessing previous success while securing an innovative approach, and drafting many options from the ideas. Executing this design with bright colors, supportive imagery, and simplistic shapes helped convey the upbeat and cordial atmosphere needed to captivate the audience in signing up for the event.